Design Adventures Book
Discover a Creative Framework for Effective Change
The latest book by Looby Macnamara
Looby Macnamara, international thought leader and teacher, introduces Design Adventures, a creative framework for effective change which enables us to design the world we want to live in.
Unlock your creativity, gifts and potential with the Design Web, a flexible, holistic, dynamic framework that empowers you to improve all aspects of your personal and professional lives. Make designing a regular practice to enhance well-being and revolutionise your projects. Awaken your inner designer with this easy to use, fun and profoundly effective toolkit.
The Design Web has been tried and tested by thousands of people globally since it was first introduced in Looby’s 2012 classic People & Permaculture. Expanding on the wisdom and experience, Looby now provides an in depth guide to designing, from daily small actions to big, radical transformations.
For activists, business leaders, teachers, coaches, parents, young people, and anyone who wants to rise to the challenge of collectively reweaving our cultures to be life-affirming and regenerative.
GLOBAL RELEASE DATE 1st Sept 2025
Author: Looby Macnamara also wrote People & Permaculture, Cultural Emergence, 7 Ways to Think Differently, Strands for Infinity, Creator of the CEED deck and co-author of Mothers As Natural Leaders.
Pre-Order Design Adventures

Discover a Creative Framework for Effective Change
Pre-Order the book now directly from Looby.
Over 200 pages filled with stories, activities and step by step guides for designing your health, effectiveness, events and land.
* Special MAY Earlybird Offer *
Pre-Order signed copies IN MAY for only £10 (RRP £12.95) (Plus Postage)
DELIVERY DATE 1st Sept 2025
Want to get designing right now?
If you are keen to get designing right now and want to learn how to use the Design Web there are 2 options - buy either People & Permaculture or Cultural Emergence, 2 of Looby's previous books which both have a chapter on how to use the Design Web.
Or you can sign up to one of Looby's Design Adventures online self-study courses which will teach you how to create effect designs using the Design Web.



Praise for Design Adventures Book
Design Adventures is a valuable resource for designing everything from a garden to a life transition. I look forward to using it in my permaculture courses, and for myself! Looby draws on her own rich experience to provide a gift for all of us.
The Design Web is an incredible visionary tool that truly changes lives. Looby Macnamara has brought forth this brilliant offering and made the path visible, inspiring and graceful through the Design Adventures book. I have been working with Design Web since meeting Looby in 2016 and this process has literally transformed my life, the lives of many colleagues, and collaborators, and has changed how I bring my own work to serve in significant and powerfully effective ways. The magic inherent in this important approach can, and will change the world for the better!
Design Adventures is a visionary, inspiring book for our times: nobody else is going to lead us forward to a future we’d be proud to leave behind: it’s down to us now, each of us to embrace our potential and offer ourselves in service to life. And what we need along the way is a beautifully crafted, heart-full, guide that we can dive into and know there is wonder in the heart of permaculture, in the world, in ourselves. We can do this, all of us. And Looby’s book will lead the way.
The Design Web
Design Web is a tool to create effective designs.

Cultural Emergence & Permaculture support us in designing the world we want to live in. The Design Web is a framework and toolkit that enables our personal and collective journeys of connection and well-being. It activates healing and revolutionises our approach to creating life-sustaining and regenerative cultures.
While you wait for the NEW Design Adventures Book to arrive, you can also learn how to use the Design Web and get designing immediately click here to find out more